Whether you are a small “craft fair” type of entrepreneur or have a “brick and mortar” shop, there are several marketing ideas that can benefit your business. This first post is about Email Marketing. Email marketing is extremely powerful, customizable, and cost effective way to target consumers interested in what you have to offer. Email […] Read more…
The Importance of Keeping a Customer
.How do we maintain our customers? We all know that gaining new customers is important to a successful business. But have you thought about the importance of keeping and maintaining your current customers? Gaining customers is great…but if you’re losing customers then your new customers are simply replacing your old customers! Implement Top Notch Customer Service – […] Read more…
Moravian Sugar Cake – Recipe
Moravian cooks make it throughout the year but especially at Easter-time when there were many visitors on hand. It is baked in sheets in shallow baking pans. Allow 1 cake yeast or 1 package dry granular yeast to soak a few minutes in 1/2 cup lukewarm water. To 1-cup hot unseasoned mashed potatoes, add 1 […] Read more…
Are Whoopie Pies A Snack Or A Dessert?
It appears that the State of Maine is focusing on what we should have for the state dessert/snack. I bake a number of confections and have been curious on what is the attraction for this dessert? I personally have sampled a number of them, and find them dry, crumbly and the filling very “greasy” and […] Read more…
Don’t You Love Old Mason Jars?
Some of my upcoming crafts will be using mason jars. They are a wonderful surface to use for lighting, painting and filling with “stuff”. But did you know…. the earliest jars were sealed with wax. The threaded mason jars were developed in 1858 by tinsmith John L. Mason. He developed a way to cut threads […] Read more…
Maple Snow Treats
Kids are sledding, and everyone else is wondering when the snow will melt! Great way to use fresh “WHITE” snow. Maple-Snow Treats Gather fresh snow from outside, take it inside (keep it from melting!) and boil some maple syrup. It needs to be real maple syrup. Add one tablespoon of butter and stir until melted. Keep stirring for 6-7 […] Read more…
Snow Cream – A Yummy Treat
This is a wonderful treat to make with all the “Feet” of snow we get in Maine. Try it and enjoy. Just remember, the snow needs to be White!!! Not yellow, brown or have any other foreign material in it. Make this nectar in a jar, so you can make just small batches of snow […] Read more…
Pricing Your Crafts
This has always been a very difficult task as a crafter. It is easy to figure out how much you spent on materials, it is pricing your labor. The method I use is determined on what would I pay an employee to do this task. Simple sanding or base painting is not a highly skilled […] Read more…
It’s November; Do I Buy Holiday Crafts Now?
Every year it seems the major retail holiday, aka Christmas, is migrating closer to the middle of the year. We now enjoy “Christmas in July” options, which were unheard of years ago. This poses some interesting challenges to crafters that are not selling “personal items”. Do we go with Fall and Thanksgiving themed crafts? On […] Read more…
Country Chest – The Price is Right
Working full-time and also trying to launch a craft business is a lot of work. All crafters that are serious about building a business run into the issue of pricing their product at some point. So…what do you think is the price of this country chest? It would be great to know what you think it […] Read more…