Running a business involves making decisions about many different aspects of your business. One of the most important decisions that will be faced by any entrepreneur is whether to sell your product or service on an online platform/marketplace such as Etsy or create your own eCommerce website. Both options have their advantages and disadvantages, which […] Read more…
Life of a Craft Business
What is your Craft Pricing Model?
With the new year in full swing, I am revisiting the prices for all the products that I have on my website. Not that I will automatically go up in price, but to review cost of materials (which do go up), overhead and also I might want to give myself a raise. I do not […] Read more…
7 Ways to Grow Your E-mail List
By Janine Popick Whether you have just started using e-mail marketing for your crafts business or are well-versed in the tool, it’s still helpful to know how to grow your e-mail marketing lists. A larger list means more potential customers at trade shows and events, and more opportunities to promote offers, coupons and new products […] Read more…
How to Maximize Your Craft Fair Profit
By Molly Fisher With the spring/summer craft fair season well under way, you might be wondering, “Is it worth it to do art and craft fairs?” How to Maximize Craft Fair Profit The full cost of participating in craft fairs is something a lot of vendors don’t think about when calculating their net profit. Yes, […] Read more…
Catching Flies with Honey
Written by Patrice Lewis It seems like such an easy thing to say bad things about your competition, especially if you have a legitimate reason. In truth, however, badmouthing can come back to bite you in the butt… big time. Small Circles, Big Ripples Let’s face it; the crafting circuit can be a small and […] Read more…
Pomp and Circumstances – Celebrating Graduations
When one hears that iconic music, we all know what is about to happen. Aside from the hugs and speeches, how else do we celebrate this rite of passage? For us, here at My Lovi, we make a lot of Graduate figurines out of polymer clay. There always is another combination that I hadn’t thought […] Read more…
Vinegar Paint Tricks
.These tips are wonderful on how to use vinegar when painting. I have posted an excerpt from “Ask Anna”. I know when you think “paint projects” that you don’t normally think “vinegar”. Well I’m going to give you a few tips that might make you think otherwise. #1 Removing Paint from glass To remove paint […] Read more…
3 Cardinal Rules of E-mail Sign-ups
Whether you get e-mail addresses from people in person at a trade show, from a sign-up book or through collecting their business cards, always remember the following rules of e-mail marketing sign-ups: 1. Tell prospects what they’ll get in return for giving you their e-mail address. Consider giving them a special discount or offer just […] Read more…
How to Create Your Own Brand Identity at a Craft Show
Written by Bruce Baker Selling at shows or in galleries revolves around three things: • Impeccably crafted, creative and innovative products designed to be “on trend” and developed to fill customers’ needs sell well. Products have to be the right look, scale, color, weight and an entire list of other criteria to make them desirable. […] Read more…
6 Simple Tricks to Make Money and Beat the Economy
Since the financial collapse of October 2008, artists no doubt have been more challenged to sell their work than any time since the Great Depression. The recent financial collapse was a low blow to all businesses, but was particularly damaging to the business of selling art. Unfortunately, this happened in combination with the first wave […] Read more…