C. Behind the Business

đź’Ľ Behind The Business

A peek behind the studio curtain. Follow along for an inside look at the life of an online artisan craft business, from studio updates and craft show prep to the joys of teaching adult education workshops and creating handmade collectibles.

Toxic Holiday Plants That Pose Risks to Pets and Humans Alike

Holiday Plants Unhealthy to pets

The festive season brings us joy and warmth, but it’s essential to be mindful of certain holiday plants that can pose risks to our beloved pets and ourselves. Let’s explore some of these plants to help us enjoy a safe and cheerful celebration! **Holly** While holly bushes brighten up your holiday decor with their vibrant […] Read more…

From Field to Jar: The Fascinating Process of Making Blueberry Jam

My Lovi Blueberry Image

Blueberry picking and jam-making day is always one of the most exciting events of the year at My Lovi. We take immense pride in crafting our delicious, small-batch homemade jams using fresh, hand-picked blueberries. But the process of creating these sweet treats doesn’t happen overnight—it requires a full season of dedication, hard work, and a […] Read more…

St. Nicholas Day – The Backstory

Have you ever wondered why people hang stockings up by the fireplace on Christmas Eve for Father Christmas (or Santa Claus) to fill with small gifts and goodies? Children all over the world have St Nicholas to thank for this custom, although those who celebrate his feast day receive their treats on December 6th (St […] Read more…

Better To Have a Website or Use a Marketplace? Some Pros & Cons

Running a business involves making decisions about many different aspects of your business. One of the most important decisions that will be faced by any entrepreneur is whether to sell your product or service on an online platform/marketplace such as Etsy or create your own eCommerce website. Both options have their advantages and disadvantages, which […] Read more…

The 12 Days of Christmas: Meaning Behind the Christmas Carol

12 days of Christmas

It might seem strange, but the true Christmas season starts on Christmas Day (not in July or early October). What are the 12 days of Christmas? The 12 days of Christmas is the period between Christ’s birth and the Magi’s coming, the three wise men. It technically begins on December 25 (Christmas) and runs through […] Read more…

What is your Craft Pricing Model?

With the new year in full swing, I am revisiting the prices for all the products that I have on my website. Not that I will automatically go up in price, but to review cost of materials (which do go up), overhead and also I might want to give myself a raise. I do not […] Read more…

7 Ways to Grow Your E-mail List

Sign up for our newsletter button with rustic craft and knit background

By Janine Popick Whether you have just started using e-mail marketing for your crafts business or are well-versed in the tool, it’s still helpful to know how to grow your e-mail marketing lists. A larger list means more potential customers at trade shows and events, and more opportunities to promote offers, coupons and new products […] Read more…

Pomp and Circumstances – Celebrating Graduations

Graduate Female Figurine - My Lovi

When one hears that iconic music, we all know what is about to happen. Aside from the hugs and speeches, how else do we celebrate this rite of passage? For us, here at My Lovi, we make a lot of Graduate figurines out of polymer clay. There always is another combination that I hadn’t thought […] Read more…

More Than Just Wood

Newfields Nightstand - My Lovi

I cannot believe that a year has gone by already and another craft season is upon me. So many things have happened this past year (some better than others) in our business. For one thing, we really have been working on expanding the furniture line of our business. My husband, who is a major force […] Read more…

Country Chest – The Price is Right

carborough Country Chest-Cream 1 - My Lovi

Working full-time and also trying to launch a craft business is a lot of work. All crafters that are serious about building a business run into the issue of pricing their product at some point. So…what do you think is the price of this country chest? It would be great to know what you think it […] Read more…