Whether you are a small “craft fair” type of entrepreneur or have a “brick and mortar” shop, there are several marketing ideas that can benefit your business. This second post in this series is about Blogging.
How funny to be talking about blogging as a business marketing idea, since this is a blog post on my company website. Marketing 101. Okay, back to this post. Blogging has become one of the most popular forms of social media! Yes, it is a form of social media, just like Facebook and Twitter. Why is it so popular? Well, it is relatively easy to set up and best of all…it is free! Blogs work as a powerful marketing tool because they are engaging and personal, or at least should be. Make sure you keep your blog updated by posting 2-3 times a week (even if it is just pictures) to keep the content fresh and your followers entertained. One popular free blog that you may want to consider using is http://www.wordpress.com.
Now What?
Blog about new designs you are doing, tutorials, future projects, craft fairs and shows you are attending or retailers that are now carrying your products. Some bloggers offer giveaways on their blogs to solicit participation and feedback from followers. Hummmmm….I think that is something that I should be offering my followers.
Original article from Soap Queen April 2011